Top 10 SEO Tricks to Rank Higher On SERP

SEO

Search engine optimization is a crucial a part of any company’s website strategy. As a matter of fact supported a recent study, it shows that 93% of online activities start with search engines. and the way you rank surely keywords will depend upon your domain authority, which in fact is suffering from other SEO factors too. However, Google and other search engines like Yahoo and Bing continuously make changes to their algorithms to make a far better search experience for his or her users. That’s why it’s important for little business owners and marketers to remain up-to-date on the newest in SEO tricks if they need to still rank higher on the search engines.

We’ve made it easy for you. Below, you'll find just a couple of of the highest SEO tricks that you simply can use in 2018 and beyond to enhance your SEO rankings and convey more qualified results in your website.

Want us to form it even easier? No problem. We’ll do all the work for you. Just contact us, tell us more about your business goals, and we’ll take it from there.

1. Make your website faster.

Site speed is one among the foremost overlooked SEO tricks. Google has been using site speed as an SEO ranking factor since 2010. Almost 50% of web users expect an internet site to load in 2 seconds, with many abandoning the location if it fails to load in 3 seconds. This shows that site speed isn't only important to the program s but also the search engine users who may decide to not return to your site if it takes too long to load.

There are a couple of different elements that contribute to your site speed. one among the most important components of your site that would be affecting speed are your images. once you compress your images, you're ready to hamper the page size by up to 30 or 40%. This leads to faster loading pages for your site visitors.

Optimizing your images can have a drastic effect on your site speed, but it isn’t the sole thing that you simply can do to extend your site speed. Here are a couple of other SEO tricks that you simply can use to scale back site load times and improve overall program rankings:

Review page elements. Review the weather on each site page to make sure that you simply aren't providing any unnecessary elements that increase your site load time.
Enable browser caching. Browser caching makes it possible for repeat visitors to experience faster load times by storing elements of your site pages during a cache, or temporary storage.
Reduce plugins. differently to enhance site load times is to deactivate and delete any unnecessary plugins on your site and obtain obviate people who are slowing your site speed.
These are just a couple of ways in which you'll work to form your website faster. However, it’s important to recollect that there are variety of technical factors that impact your page load times that you simply might not even be considering. If you're struggling to enhance your site speed you'll want to consult knowledgeable web design company. those that concentrate on web design and development services will take all factors of your site under consideration when working to enhance your load times.

2. Secure your site with HTTPS.

Another one among our top SEO tricks is to form your website secure. If you've got not already, it’s time to modify your site to HTTPS. HTTPS may be a safer version of the http web protocol. HTTPS works along side SSL, or Secure Sockets Layer, to speak information during a safer way. HTTPS encrypts the info for security, not allowing data to be altered or corrupted as its transmitted. This provides a more safe and secure experience for your site visitors.

In addition to helping you improve the safety of your site, HTTPS also has some SEO benefits. For one, Google prefers HTTPS. In fact, as of October 2017, Google warns Chrome site users who navigate to non-HTTPS sites that the page isn't secure. this might cause potential results in shy away from your site before they even get there. Google has also included this as a ranking think about its program algorithm, because the program wants to supply the safest experience possible for program users.

Another advantage of switching to HTTPS is that it helps provide more accurate data on referral traffic in Google Analytics. On an HTTP site, the traffic from referral sources can often appear as direct traffic. However, with an HTTPS site, the referring domain is visible, making it easier to more accurately see where your site traffic is coming from.

3. Optimize the mobile version of your site.

Though many brands have treated a mobile-friendly website as a “nice-to-have,” the reality is that Google is making it more imperative for brands to possess a site that caters to the mobile visitor. As of 2015, Google has prioritized mobile responsive sites in its search results. this could come as no surprise as long as a recent BrightEdge study found that 57% of web traffic comes from mobile devices.



You can use Google’s Mobile-Friendly Test tool to seek out out if your website is mobile-friendly.

When building your mobile site, it’s important to recollect that there's a difference between how keywords rank on mobile vs. desktop. For this reason, it’s important that you simply work on creating mobile site content that's optimized for the user on the go. Mobile-first content should be quick and easy-to-read on smaller device screens. Similarly, you ought to confirm that images load quickly and pages are easy to access and scroll from mobile devices. Leverage one among the foremost important SEO tricks and begin optimizing your website.

4. Improve traffic and engagement metrics.

There is many evidence that means that Google rewards websites with strong user engagement. When it involves SEO, user engagement is usually measured by the quantity of your time that the user spends on your site. The longer that users spend on a site, the more likely they're to be engaged by the content they find there.

seo tricks

Typically, a better average time on site makes for a better overall organic position on the Google program results page.

A recent study from Backlinko found that there's also a correlation between bounce rates, or percentage of tourists who leave your site without interaction, and program rankings:

seo tricks

Bounce rate has an impression on a site’s position on the Google search rankings.

More time spent on a site along side lower bounce rates signals to Google that users are engaging with the content because they find it valuable. Since the program wants to supply only the simplest search results for his or her users, it'll reward sites with higher engagement.

There are a couple of ways in which you'll work on improving traffic and engagement metrics to spice up your site rankings:

Make your content easy to read. If you would like to stay users on your site longer, you would like to make sure that your content is straightforward to read. Keep your sentences and paragraphs short to enhance readability. you ought to also use headings and bullet points to interrupt up text and make your content easy to scan.
Use images throughout your content. Using high-quality and compelling images throughout your content helps hack a number of the text while also working to stay your audience engaged.
Provide value within the beginning of the content. If you would like users to stay reading, you’ll got to divulge the foremost valuable information at the start of your blog post or site page. this may help them determine whether or not they need to stay reading.
In addition to optimizing your content for user engagement, you ought to also work to enhance your bounce rate. There are variety of things which will be impacting your bounce rate. But you'll start by improving the user experience, which we'll mention more within the next item on our list of SEO tricks.

5. specialise in the user experience of your website.

seo tricks

User experience is a crucial a part of both SEO and lead generation and conversion efforts. you would like your website to be easy to use in order that visitors can find the knowledge they have and advance to subsequent step in their buyer’s journey. Google wants to form sure that they're providing the simplest possible quality program results in order that they favor sites that provide a positive user experience.

Here are some quick tips for improving the user experience (and your program rankings):

Make your site easy to navigate by using simple menu navigation with clearly listed categories. Site users should be ready to navigate to a page without jumping through hoops.
Simplify the planning of your site, making it easy for users to seek out what their trying to find . This includes employing a clean, easy-to-read colour scheme and font.
Develop page content that's optimized and straightforward to read. This includes using headings (H1 tags) and categories to assist users find the content their trying to find .
Much like improving site speed, creating a far better user experience are often a posh process. If you’re able to work with knowledgeable web design team, make certain to see out our web design FAQs in order that you recognize what to expect.

6. Create engaging and valuable content.

seo tricks

Content marketing also plays a crucial role in helping your business improve your program rankings. Not only does content allow you to focus on certain keywords and topics that your ideal buyers are checking out , but it also provides an important opportunity to attach together with your readers and supply real value which will set you aside from the competition.


The key to making engaging and valuable content is performing some research on your target market to seek out out which topics they care about most. Your content should transcend just explaining your products or services and discussing what benefits your brand can provide for consumers. If you actually want to attach with consumers at every stage of the buyer’s journey, you'll got to create content that explores their challenges and concerns also as communicates how your brand can provide value in their lives.

Content remains king so you would like to possess unique, original and quality content in long format if you would like to rank up in search engines. Yes, 500 word articles are not any longer recommended now. That’s a thing of the past. With plenty of articles competing for an equivalent keywords, Google now treats word count as content for link building.

In addition to picking topics that are relevant to your audience, you’ll also want to concentrate to look terms. Do some keyword research to seek out out how buyers are checking out products and services like yours and what search terms they use to seek out the topics that are most vital to them. Once you've got conducted your keyword research, you’ll be ready to optimize your content for the search engines.

Yet another important factor when it involves content and therefore the search engines is how fresh your content is. Search engines reward sites that provide new content on a daily basis. this is often where your blog comes in. By creating quality blog content on a uniform basis, you're helping create more indexable pages for the search engines and more opportunities to succeed in your leads!

7. Strengthen your social media presence.

This is one among our SEO tricks which will just sound more like specialized marketing advice. But hear us out. Social media plays a crucial role in your program optimization strategy. First off, your social media profiles rank within the search engines. In fact, for several companies, their social media profiles will appear within the top results for search listings including the name . this suggests that your leads could also be clicking on your social media pages to seek out out more about your brand.

SEO tricks

Our Facebook, Twitter, LinkedIn, and YouTube pages show abreast of the primary page of search results once you search for “LYFE Marketing.”

Another important thing to think about is how links to your company’s content on social media can play a task in helping boost your search rank. that's why it’s so important for brands to share quality content on their social media pages. When others link to the present content on their own pages, this might help build authority for your content by showing the search engines that other users find your site content valuable enough to share.

Don’t forget that the simplest social media channels are often also used as search engines. Later in our list of SEO tricks, we’ll enter more detail about YouTube as an enquiry engine. However, users also are checking out topics on Facebook, Instagram, Twitter, Pinterest, and more. this suggests that the more present and involved you're on these channels, the more of a chance you'll need to connect with qualified leads.

8. Use long tail keywords in your SEO strategy.

Using long tail keywords in your SEO strategy is one among the foremost fundamental SEO tricks.

Long tail keywords are keywords or phrases that are longer and more specific than common, broad keywords that are often limited to at least one or two words. These are important to use in your SEO keyword strategy as they're going to assist you bring more specific traffic and qualified results in your website.

seo tricks

As you'll see from this graph, long tail keywords structure the most important percent of all search traffic.

Though long tail keywords tend to bring less overall traffic to your site, the traffic that they are doing usher in is more relevant. this suggests that the users coming to your site are more likely to have an interest in your product or service. Furthermore, the more specific your keywords and phrases are, the less competition you'll need to face for these keywords on the search engines.

Concentrating on long tail keywords gives your business a far better chance to rank on the primary page of Google for relevant keywords and phrases. as an example , if you're trying to rank for broad keywords that happen many results on Google, you'll have a harder time competing with bigger, more authoritative sites that have already got a wealth of popular content. However, with a less competitive long tail keyword, you've got the chance to rank well on the program results page, leading to more traffic to your site.

9. Optimize site content for Google’s Featured Snippets.

Optimizing site content for Google’s Featured Snippets is one among our newer SEO tricks. Featured Snippets on Google became very fashionable with program users. These short answers found at the highest of the program results page help searchers get the answers to their questions quickly and effectively. Moving forward, it’s important for businesses to optimize their content to enhance their chances of exposure in these featured snippets.



This is an example of a Google Snippet result. Notice that underneath the highest result's an inventory of comparable additional questions with a sink that provide even more quick answers.

There are a couple of ways in which you'll improve your chances of exposure during a Google Snippet at the highest of the program results page. First, consider what sorts of content you'll develop during a question and answer format. This makes it as easy as possible for Google to extract this content for his or her featured snippet. you'll also want to use lists, tables, and graphs as this sort of content is additionally likely to point out up in these snippets.

10. Create more optimized online video content.

Did you recognize that 55% of all Google keyword searches return a minimum of one video result? this is often because program users love video content, and Google wants to supply the sort of results which will be most precious to their users. By creating more optimized online video content, you'll improve your chances of exposure within the video results of Google searches.

In addition to making and publishing more video content, you'll also want to concentrate to optimization when it involves YouTube. Of the video results on the Google program results page, 82% come from YouTube. this could come as no surprise as long as YouTube is that the second hottest program with quite 3 billion searches monthly .

seo tricks

This infographic shows just how popular (and powerful) YouTube is among Internet users.

Here are a couple of things to stay in mind when optimizing your YouTube video content for the search engines:

Create a video title that's both SEO friendly and makes users want to click. Work to incorporate keywords toward the start of the video title, and confirm that the title clearly indicates what the video is about.
Develop an enticing video description which will help Google’s bots “read” your video content. It’s important to incorporate keywords but even be as descriptive as possible in order that both Google and readers know what your video are going to be about.
Use engaging thumbnails that make users want to click on your video content. Though Google might not take this under consideration when ranking your content, users will determine whether or not they need to observe your content supported these thumbnails.
Another quick tip for helping your videos perform better in both YouTube and Google searches is to make some longer pieces of content. Though some topics may lend well to a brief 5-minute video, you ought to also work to make longer videos that go more in-depth on certain topics. Aim to make a minimum of a couple of videos that are between 15 and half-hour long. you'll even have content, like on demand webinars, which will last an hour or more.

With these SEO tricks you ought to get on your thanks to creating a more optimized site in no time. If you would like a touch help along the way, why not work with the highest Atlanta SEO company? inspect our program Optimization Services page to find out more about how we will help your business land higher program rankings.