What is Social Media Marketing (SMM) ?
Social Media Marketing makes use of social mediasites to boost visibility on the web and to market
products and services. Social media sites are usefulfor building social (and business) networks, and
for exchanging ideas and knowledge.Social media networking is a component of a trend known
as Web 2.0, which refers to changes within the way users and software developers use the online . It is a
more collaborative use of the online that enhances creativity and knowledge exchange.
it's a moreinteractive and user-driven thanks to help users participate and collaborate over the online through
open applications and services. it's critical, therefore, that content is accessible to the user; the user should
be ready to create, share, remix, and repurpose content. Technologies that are accessible and affordable like
Ajax (a method of building interactive applications for the online that processes user requests immediately)
and RSS (Really Simple Syndication) support Web 2.0 principles like “user empowerment.” Social Media Marketing uses podcasts, wikis, blogs, folksonomies, online videos, photo sharing, news sharing,
message boards, and posts on social networking sites to reach an outsized or targeted audience.
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